After a brutal recession and a lackluster recovery, Mitt Romney today still polls behind President Obama, usually around the outer fringe of the margin of error. The Romney campaign has been less than impressive, filled with silly press snafus and lacking anything resembling a credible agenda.
Romney thus far has hinged his entire strategy on saying as little as possible about his plans, wishing and hoping that not being President Obama would be enough. Thus far, it's only sufficient to get him consistently within 3-5 points of the president.
The selection of Paul Ryan recognizes that what the Romney campaign has been doing hasn't been working. Romney couldn't afford to take a milquetoast placeholder like Tim Pawlenty or Rob Portman. He needed someone who would polarize the race, not reinforce the status quo.
Paul Ryan is Mitt Romney's Sarah Palin; a high-risk, high-reward proposition. It's the kind of pick you make when you're behind, not when you're ahead. It's not bold by choice; it's bold by necessity.
Furthermore, the selection if Paul Ryan is a sure sign that the Romney campaign has figured out its drab message about the importance of private sector experience hasn't been whipping the masses into a frenzy. You don't get more career politician than Paul Ryan, a guy who's barely spent a day in his adult life working outside the sphere of government. I don't have a problem with guys like that; most of our nation's greatest political leaders have made a career of public service. Romney, however, does have a problem with it, and has made a point of it repeatedly. Ryan undermines that entire narrative, which means Romney must be prepared to refocus his message.
Paul Ryan's record is interesting. He certainly has emerged as a strong leader in the GOP who isn't afraid to put actual ideas on the table. That's refreshing in our current political environment. At the same time, he was also a reliable vote for every budget-busting proposal that George W. Bush put in front of Congress, which should force all of us to ask whether Ryan's recent leadership isn't simply the leadership of opportunism; of having bold plans when one knows that one's plans will never be enacted.
Romney's selection of Ryan changes the narrative. It gives Romney a detailed economic plan, and a vocal and intelligent advocate for it. It changes the storyline, for now. What remains to be seen is whether it will make a difference in the end.